WHAT IS A SPONSOR?
by Paul Pierce

Are you a recruiter? Or are you a sponsor? There is a big difference. A recruiter is effective at "signing up" people, and then moving on to "sign up" others. The recruiter seems to be in a frantic search to find superstars among the crowd, and his way to "find" them is to "sign them up" and then watch and wait. The recruiter believes in "love ‘em and leave ‘em. He expects the superstars to eventually rise to the top, and the others to eventually quit. The sponsor has a different attitude. He believes that any person worth sponsoring is worth developing. The sponsor believes in "marrying" the people he sponsors. The recruiter believes in the "one-night-stand".

Being a sponsor is an ongoing, continuing activity. It is this ongoing activity that creates loyalty to the sponsor, and gives the sponsor serious credibility. The recruiter is a traveling salesman; once he has sold you, he is gone. The sponsor is a helper/teacher who wants you to have the training and tools you need to be successful, and the encouragement to keep plugging.

There is also a transferable concept here. Your sponsor wants you to be a sponsor. A sponsor develops other sponsors by deliberate, careful help and encouragement. A recruiter expects a born superstar.

I have six sons. Each time that I went to the hospital nursery, I was a proud father of a baby boy. As I looked at those babies in that nursery, they each had a card that read either "boy" or "girl". Not one of those cards read "superstar". In all those trips to the nursery, I never found one superstar. Superstars are "made", they are not "born". They are "developed". Making a superstar takes training, encouragement, help, patience, and time. It takes being a sponsor.

What does it take to become a superstar? It take a lot of attitude-type things, such as confidence, commitment, determination, credibility, etc. Where do these "attitude" type things come from? They are learned. They are taught. They are "caught". Here are the stages of the development of a superstar.

1. Have a real sponsor.

2. Learn to be a real sponsor.

3. Develop others who will be real sponsors.

4. Teach them to teach others to be real sponsors.

The secret to Networking success is found in this: the recruiter is not building a "multi-level" organization, it is all one level (and most of them will quit). The sponsor is building a duplicatable system that can run downline through his organization. This builds a powerful downline because it is built deep and strong.

What is the difference between a recruiter and a sponsor? It is the difference between "hype" and "help". The sponsor’s job begins when you enroll; the recruiter’s job is done when you enroll. The goal of the recruiter is to sign up people. The goal of the sponsor is to train leaders.

Before asking yourself which you want to be, ask yourself which do you want your upline to be. Remember, you are the upline to other people. The key to success in Networking is found in two rules:

1. Be a sponsor.

2. Keep being a sponsor.

Copyright 1986, 2004

This article has been published in several Network Marketing magazines, both in the USA and in Europe. Paul Pierce has been in Network Marketing for 24 years, 15 years full time. He is an ordained Baptist minister, a degreed Chemical Engineer, and has been one of the top three distributors in four different Network Marketing companies.

Creating Jades Business Plan
A Jade is a rare and precious gemstone, particularly to the chinese and Japanese people. But for us in Tahitian Noni, it is the 2nd of the Seven leadership levels in our organization for any IPC who, with his/her team of sponsored IPCs distributes 4,800 QPV or equivqlent of 40 Cases of tahitian Noni Juice monthly.

Because of its unique traditional color (Pale Green), the art world have coined an adjective out of the word. Now for those tired, exhausted, and worn-out fellows, they are regarded as JADED.

The truth however is, many of our Jade leaders are also 'jaded' because they lack the Jade Business Plan to strengthen their teams and grow in leaps and bounds!

This sketch by Wave Team is a pictoral aid to help Jade leaders to grow their teams. If you are a Jade-Paid-As-Title, or aspiring Jade leader, this would be useful for your team's growth.

TNI Advertising and Training for IPCs
Lack of skill can kill, There is no gifted pilot who is not first trained as one. If you must pilot your Tahitian Noni business to excellent levels 'you must be trained before the rains, otherwise you would be beaten by the rain.'

There are now nine new Power-Point Trainings available to the IPCs on NoniOffice.com to help the IPCs with their advertising. These Power Point trainings cover all of the major areas of IPC advertising, both how to advertising correctly and how to get advertising approved by Compliance. They are available to all IPCs (not just NoniOffice Pro users). They are on the “Distributor Advertising” page on the “Recruiting Tools” page under “Advertising Training.” They can also be accessed using the ToolFind feature by entering in ‘Ads’ or ‘Trainings.’

There are more trainings to come (these trainings in Spanish, and trainings about Sponsor Change, Sales of Accounts, etc.); this is just the first batch of trainings intended to assist the IPCs with learning TNI’s polices and in building a successful business.

The 5 Core Strategies of MLM Leadership
It's elightenment time, Ander Barillas brought us this strategies for success in network marketing. Enjoy:

"Ia’Orana

This week I want to continue taking points from the book “The Wave 4 Way to building your downline” by Richard Poe.

1. Strategy Number 1 – Build a Team
.In building a team, you must keep searching until find your builders.
.Once you have them in place, they will attract other of the same type.
.And your downline will begin to grow quickly.

2. Strategy Number 2 – Train your People
.At some point in any network marketing business, you will wake up
one morning and say to yourself, “Who am I going to talk to today?” You have run out of prospects.
.Many people quit the business at this point, not because they are lazy or fainthearted, but simply because they do not know what to do next.
.Your job as a leader is to intervene at this point and provide prospecting alternatives.

3. Strategy Number 3 – Lead by Persuasion
· As a leader, you will always have more drive and ambition than most people in your downline.
· Often you will be temped to pressure and browbeat your people, even to lose your temper with them. But such methods will never get the results you want.
· Persuasion is more effective than force.
· With calmness and deliberation, you can apply the principles of persuasive leadership to gain the cooperation of even the most stubborn of your distributors.

4. Strategy Number 4 – Be Flexible
· Keep your goals loose, and don’t be afraid to change them when the situation warrants it.

5. Strategy Number 5 – Partner Up
· As your organization grows, people in your downline will lean on you more and more.
· Everyone’s problems will become your problems.
· Most of the calls will not be about real problems.
· They will be from people who need emotional encouragement to get through the day.
· One way to lessen these emotional demands is to recruit couples and encourage them to work as a team, so they will support each other.
· Unmarried people, or people with unsupportive spouses can be encouraged to partner up with “running mates”

Ander Barillas
Assistant Sales Manager – Business Development
Tahitian Noni International