Tahitian Noni Blues

Monday, September 18, 2006

10 Year History of Tahitian Noni International from July 1996 to July 2006
- By Floyd Holdman
Morinda 1996. Chapter 1 begins.
• Build a company with values
• What defined us:
– Product
– Desire to be different in significant ways
– Home to beat up networkers
– Always err on the side of our distributors
• Original company structure intended to have 5 legs direct to the company. They ended
up sponsoring only 4. Today we have 3.
• Morinda/TNI or the founders have not sponsored any additional leg since June 1996 to
fill up the two missing legs.
Marketing Plan Evolution

• No dynamic compression
• Infinity Bonus was traditional, no DPE
• 8 level payout did not include double spot for Jade
• FSB (Fast Start Bonus) was 3 generation
• TPB (Top Performer Bonus) was a one time event for new Jades only
• BPB (Black Pearl Bonus) was for qualifiers only, no team bonus
• No compression for qualification
• No maintenance qualification for Jade, Pearl, or DP
• No personal rebate
• No preferred customer position
• Founder’s Club Promotions began

• Dynamic Compression was installed permanently
• Black pearl Bonus changed to team bonus, Black Pearl roll up began
• Infinity Bonus changed to pool bonus format (counting 20 levels)
• Diamond Pearl Elite added
• Personal Rebate added
• Fast Start Bonus changed to 5 generation
• 8 level Unilevel changed to allow two Jade positions
• Compression for qualification
• Maintenance qualification added
• Top Performer Bonus changed to pool bonus
• Preferred customer added
• Lead share began
• Outrigger and Black Pearl incentives began

• Multiple positions discontinued
• Placement tightened
• Concierge Club program and incentives
• Millennium Bonus
• Case Autoship changed to conditional and unconditional

• Placement volume qualification provision
• Black Pearl Bonus changed to allow maintenance qualification
• Black Pearl, Infinity Bonus, Top Performer Bonus pool allocation changed to CAS (Case
Auto Ship) levels 6, 8 and 20
• Success Path began
• TN Rewards Member Program
Founders have never personally participated in the plan.
The only company spot is the top sponsor spot.
Track Record:
• Profitable since year 1
• Top 10 in total sales of all MLM companies; youngest of the top 10
• Largest MLM company launched in the past 10 years
• Total sales of approximately $3.5 Billion USD
• Commissions of over $1.6 billion

Commissions paid since beginning: $1,634,820,229.00
Non commission bonuses: $27,366,194.00
Incentives/recognition/rewards/support: $62,650,000.00
Other promotions and awards: $10,772,000.00
Grand total: $1,735,608,423.00
Total of commissions, bonuses, incentives: 56% of CV (Commissionable Volume)
Original model was based on US business environment:
• Expenses
• Regulatory
• Legal
• Infrastructure
• Banking, payment, etc.
Expansion in Chapter 1 took us global
Reality of doing business globally
• Our business model restricts us
• Costs: Infrastructure, operating expenses, taxes, legal, transportation, social costs,
product registration, currency exchange
• Every other company researched has included a provision to balance this effect.
• Breakage, different qualifications, payment caps, etc.
• TNI has always treated business anywhere like it was in the US.
Examples of expenses:
• Novel Food in Europe. $4 million
• Russia Social Costs
• Japan banking transactions
• Europe Commissionaire
• Rent
• Salaries, utilities, etc.

Reality Check: It is not possible for TNI to continue to do business in many markets under their Chapter 1 business model. TNI cannot continue to lose money in any market. They must
maintain a minimum margin output from every market they do business in.

85% of TNI sales come from 5 major markets:
• Japan
• Taiwan
• Germany/Austria/Switzerland
• Norway/Sweden/Denmark/Finland
97% of all profits come from those same markets
92% of all sales come from the top 12 markets. Add:
• Brazil
• Canada
• Mexico
• Australia/NZ
• Hong Kong
• UK
• China
These markets contribute an additional 1.75% in profit
8% of total sales come from remaining 65 (approximate) markets.
These markets contribute the remaining 1.25% of profit

USA is our fastest growing market worldwide.
The near-term volume potential in our top 5 markets exceeds the rest of the world combined.
Beginning in 2006, TNI’s strategic objective is to focus the vast majority of their resources on
their top 12 markets with special urgent focus on the top 5.
TNI’s reorganization and preparation for Chapter 2:
• Adjust business model in all markets to reflect our focused strategy
• Support will be applied on a Tiered basis for Product, Success Path, Access Marketing,
Brand Building and other marketing programs.
• Tier 2 markets will be managed by a Regional General Manager over that geographic
• Tier 3 Markets will be managed by a special corporate group reporting to Joel Neilson.
There are no changes to our Compensation Plan design.
Can a Tier 3 country become a Tier 2 country and Tier 2 become a Tier 1?
Yes it can:
• Upward Sales Trends
• Profitability Standards
• CAS Positive Retention
• Strong and Committed Leadership

Newest Bonus Pool:
• Stock option pool from a pool amount of 5% of company
• Qualifications
– Black Pearls
– Club Marquises
– Global Executives
• Pool can be refreshed
• Vested
• Upside potential is substantial

Vested Stock Option Pool
Total company shares 33,000,000
5% for the pool 1,650,000
Offer is Limited - Current Pool Ends at the IPO Date
Timing is critical. The greatest value can be achieved right now.
Option value is calculated by deducting the current value from the market value at the exercise
date in the future. As the company grows and gains market value, the value of the options

Why is it strategically important for TNI to go public?
1. Capital for expansion and to execute Chapter 2
2. Reward current IPC Leaders and Key Employees
3. Attract new IPC Leaders and Key Employees
4. Prestige and Reputation
5. Public image is enhanced
6. Access to media and publicity
7. Discipline leading to greater return and longevity
Published Compensation Plan
Tahitian Noni International’s revolutionary 4 phase compensation plan is set to payout a full
53% of all commissionable volume from eligible markets in five ways:
• Personal Rebate: 20 % on all commissionable personal volume above 120 QPV per
• Fast Start Bonus: 45% on all volume from new IPC’s from 5 fully compressed
generations. Paid weekly.
• Unilevel Commissions: 45% paid on 8 fully compressed levels. Dynamic compression
ensures that every distributor receives the maximum payout possible for their title.
• Global Bonus Pools: 8% of total commissionable volume from all fully supported
markets is contributed each month to 3 separate bonus pools:
Top Performer Bonus 2%
Infinity Bonus 3%*
Black Pearl Bonus 3%
*Infinity Bonus is paid on Infinity Bonus Volume.
• Vested Stock Option Pool: 5% of total company stock will be made available in the
form of stock options to qualified TNI Leaders. This allows one more significant way for
TNI Leaders to benefit from the success of the entire company.

4th Bonus Pool
Previously Announced 4th Bonus Pool attached to Access Marketing will remain in place and
activated as soon as there are profits to share
Now is the Time
As you can see, there has never been a better time to be involved with Tahitian Noni
International than now. We have begun Chapter 2 and the Second Wave is coming! Are you
going to be standing at the station and wondering what just went by or are you going to be on the
train to Financial Freedom and Independence? Now is the time to make it happen.
We have the right product, we have the right leadership, we have the right company and we have
the best compensation plan.
I want to share a thought with you. Have you heard of Korczak? He is the sculpturist that was
carving the Chief Crazy Horse mountain memorial that is close to Mt. Rushmore. It is a
monumental undertaking. During nearly 36 years he refused to take any salary at Crazy Horse
Memorial, on which he worked until his death October 20, 1982 at age 74. It is bigger than Mt.
Rushmore and is still being worked on after his death many years ago. He made it his life's work
and now it is his children’s. He sent a letter to his children to encourage them to continue his
work after he was gone. The closing statement of his letter to his family reads:
"You will find in the darkest hours a feeling of great strength, of great satisfaction, of great
joy and happiness, in carrying out even the mundane tasks that go towards living for
something far greater than yourselves."
Let me ask you, how many lives are you going to effect this week by sharing Tahitian Noni

Thought for the Moment

Tuesday, August 29, 2006

Noni IPCs, Check out The POWERFUL Secret - DVD Offer

This is the secret to everything ----joy, health,money, relationships, love and happiness---everything you ever wanted. Watch it for 4.95 online (on time deal) or purchase it and share the SECRET with others.
(Secrets, are no fun UNLESS you share with everyone!!)

The Secret - DVD Offer

---Amra Havas
Tahitian Noni Distributor ID 341109

* TNI can make a difference in your health and financial well being. Start now.
* TNI in over 80 countries in 10 short years!
* TNI 4th fastest growing company in modern history, Google, Fed. Ex., and Intel are the only 3 other companies that have grown faster than TNI, we are the only Health related company, and the only Access Marketing Company on this list of 20 top companies.
* WHY? Because this Juice WORKS! see for yourself.

Listen to a pre recorded message at 212 461 2615


Thought for the Moment

Lessons from Jim Rohn for noni IPCs, by Ander Barillas
If you desire to run with the vision of Jim Rohn for leadership, this is the best time. Ander Barillas is here to give us the nuggets that makes for excellent leadership, both in business and life.

"Ia’ Orana dear consultants,

This week I want to share with you the words of Jim Rohn. He says that if you want to be a leader who attracts quality people, the key is to become a person of quality yourself. Leadership is the ability to attract someone to the gifts, skills, and opportunities you offer as an owner, as a manager, as a parent. He calls leadership the great challenge of life.

What is important in leadership is refining your skills. All great leaders keep working on themselves until they become effective. Here are some specifics:

1. Learn to be strong but not rude: It is an extra step you must take to become a powerful, capable leader with a wide range of reach. Some people mistake rudeness for strength. It’s not even a good substitute.

2. Learn to be kind but not weak: We must not mistake kindness for weakness. Kindness isn’t weak. Kindness is a certain type of strength. We must be kind enough and considerate enough to lay it on the line. We must be kind enough to tell it like it is and not deal in delusion.

3. Learn to be bold but not a bully: It takes boldness to win the day. To build your influence, you’ve got to walk in front of your group. You’ve got to be willing to take the first arrow, tackle the first problem, discover the first sign of trouble.

These are three of the 6 points that Jim Rohn talks about. Next week I will send you the last three points.

Ander Barillas
Area Sales Manager – Business Development
Tahitian Noni International

Thought for the Moment

Monday, August 28, 2006

Tahitian Noni Receives Publicity Boost In Florida Elections
The Chapter 2 of that awesome book called Morinda is getting on stream, as Tahitian Noni Juice 'sipped' into the memory of political audiences and voters in the forth-coming Gubernatorial elections in Florida.

Four weeks ago, I brought to the attention of our noni fans world-wide the story of the "Noni Governor" Michael St. Jean, who among others, aspires to receive the baton from Governor Jeb Bush in Tallahassee. The media blitz that attend to the gubernatorial race has effectively rubbed-on our darling product- TAHITIAN NONI JUICE, in the most prominent news media that are covering the elections. Every appraisal of candidates's chances has led to a good mention of St. Jean's current vocation which is Tahitian Noni Product consultancy. He has also with wisdom, shared his testi'noni' of how the miracle juice has saved him from being bound to the wheel chair.

What a time for our IPCs to take our story to town now that a layer of people who have never or have casually heard of Tahitian noni are hearing it again. What more St. Jean has blazed the trail by defining our focus, He said: "...My biggest asset is that I'm a problem-solver, ..." So let's get the Tahitian Noni out in the electioneering weeks and show the people how the Tahitian Noni Juice and Products can solve problems. This is the "One Good Thing" that can yet happen to Tallahassee!

Thought for the Moment

Thursday, August 24, 2006

First Ever Noni Fast Start Camp in Denver
The Mountain West Sales Office of Tahitian Noni will be bringing color to Colorado in Denver on September 6th and 7th with a new improved fast start camp, so get the word out to the people...over to you, West Montain West IPCs...

"...Get ready Colorado because we are on our way. Start getting the word
out that On the 6th at 7:00 pm we will be holding a can't miss opportunity
meeting for you, your family, your friends and most importantly your prospects.

On the 7th at 7:00 pm yours will be the opportunity to attend a new and
improved Fast Start Camp that no IPC in Colorado has seen before. That's right, our
Success Path team has totally revised the first stage of becoming a business
builder and we are coming to hold this Camp for the first time ever in Denver ,
the first time in the state of Colorado for that matter.

Both meetings will be held in the Marriott Denver Tech Center located at 4900 South Syracuse
Street in Denver . If you have any questions, comments, or concerns please do not
hesitate to contact Ryan McAllister at 801-234-2018 or ryanm@TNI.com

Thought for the Moment