Tahitian Noni Blues

Monday, August 21, 2006

Noni, Grape and Blueberry: Greater than the sum of the Parts

When John Wadsworth gazed over a noni-filled valley, he was struck with an impression that would not only shape his life, but the lives of millions of people across the world. Often, however, when the story of TAHITIAN NONI Juice is told, the teller glosses over the chapters following John's impressions. There's a magic there that deserves to be noted, and part of that magic is the proprietary formula of the world's most recognizable noni product.

Destiny Intervenes

When John returned from Tahiti, he and partner Stephen Story began working to develop a juice that could deliver noni's healthy benefits. In order to make this juice more palatable, John and Stephen developed a unique flavoring system utilizing grape and blueberry juices.

Interestingly enough, the addition of blueberry and grape juices to noni has a synergistic effect, making the noni's already plentiful health benefits even more potent and bio-available. The incredible destiny of this small, South Pacific fruit is once again revealed in another facet of the Tahitian Noni International story. For John and Stephen to not only be entrusted with noni, but to also discover a formulation that increases its benefits is more than serendipitous.

Powers unto Themselves-Noni

Is it any wonder that the darling of the scientific community is a small fruit from the South Pacific? As you delve into the rich history of noni, you discover just how trusted this plant was. From leaves to fruit to seeds, this little fruit was a central part of their culture.

Today, science is discovering the reasons why ancient wisdom touted the noni fruit as a gift from the gods that could balance health. Repeated studies' show that the noni plant is a rich source of powerful and active antioxidants. But that's not all. The Morinda citrifolia plant noni also provides many essential minerals and nutrients. From essential fatty acids to elements that benefit the skin, noni possesses what the body needs, whether you ingest it or apply it topically. The uses seem limitless. In fact, the potential of noni is so great that many laboratories across the world are exploring noni's health related benefits. Numerous patents have already been logged utilizing the unique characteristics of a once-forgotten plant.


Study after study has revealed the awesome benefits of grapes. A recent study in the April 6, 2005, issue of the Journal of Agricultural and Food Chemistry, revealed an interesting discovery about this simple snack food. The fact that grapes are rich in antioxidants-which, coincidentally, are also beneficial to heart health has already been established, yet this study revealed that grapes contain 10 previously unidentified flavonoids. The 10 new flavonoids outperformed other previously identified flavonoids when used to inhibit the enzyme thought to be responsible for the growth of cancerous cells. This particular enzyme arranges - or rearranges-the genes in cells responsible for growth and reproduction. Current studies indicate that when cancer cells begin proliferating it may be in part due to problems associated with this enzyme. If the new flavonoids discovered in grapes do indeed inhibit this enzyme and thus kill or stop the growth of cancer cells, you can see why researchers are so excited.

Grapes also contain a compound called resveratrol, a natural antioxidant that may have earned the "Fountain of Youth" title. In a study published in Nature, researchers reported that resveratrol found in grapes has been linked to reduced risk of cancer, atherosclerosis, heart disease, and age associated diseases like Alzheimer's. According to the research group, resveratrol mimics calorie restriction, activating enzymes that slow aging and increasing DNA stability, thus extending cell lifespan by as much as 70%.

In addition, grapes also contain a compound called pterostilbene. According to a report given by Agnes M. Rimando, PhD, of the U.S. Department of Agriculture at the 228th National Meeting of the American Chemical Society, pterostilbene may reduce cholesterol and triglycerides just as well as prescription drugs, promoting improved cardiovascular health.

Blueberries have rightly earned the title of being one of the richest sources of antioxidants. Blueberry antioxidants help protect against the ravages of aging, heart disease, and cancer as well as diseases like Alzheimer's and Parkinson's. A landmark study published in the June 9, 2004, issue of the Journal of Agricultural and Food Chemistry showed that just one cup of berries provides all the disease-fighting antioxidants your body needs in one day. Of berries-which handily won in a comparison of foods known to provide antioxidants-cranberries, blackberries, and blueberries ranked the highest. "We are excited to learn that blueberries, which are already rich in healthy compounds, may also be a potent weapon in the battle against obesity and heart disease," reported Rimando. Rimando's research indicated that blueberries contain pterostilbene-that's right, the very same substance found in grapes. The difference between the two, however, is that the blueberry pterostilbene may be even more potent than the grape. The study further demonstrated that pterostilbene has cancer-and diabetes-fighting properties. Blueberries might also be your best bet for keeping that youthful appear- ance. "Blueberries, strawberries, cranberries, and raspberries are all loaded with antioxidants, which save cells from premature aging," explains dermatologist Nicholas V. Perricone, MD, a clinical professor of medicine at Michigan State University and author of? The Perricone Prescription and The Wrinkle Cure: Unlock the Power of Cosmeceuticals for Supple, Youthful Skin. Finally, blueberries could very well be your brain's best friend. In a study found in the Journal of Neuroscience, a diet rich in blueberries reversed some loss of balance and coordination, and improved short-term memory in aging rodents.

The Sum of the Whole
One might suspect that coupling noni with grape and blueberry would result in a concoction where one or the other might overshadow the rest. Rather, the opposite occurs. The three fruit juices of which, noni plays the predominant role-work together in synergy. This relationship not only promotes the benefits of noni, but also magnifies them. In the case of TAHITIAN NONIĀ® Juice, the sum of the whole truly is greater than the sum of the parts. 

1. JOURNAL OF FOOD CHEMISTRY, VOL. 78, NO.2, PP. 227-231. 2002.JOURNAL AGRICULTURAL FOOD CHEMISTRY, 2001 SEP; 49(9): 4478-81. 2. JOURNAL OF THE CHEMICAL SOCIETY, PAKI- STAN. VOL. 2, NO.2. 1980. PHYTOCHEMICAL REPORT. SCIENCE IN NEW GUINEA 14(1): 1-7. 3. JOURNAL OF AGRICULTURAL AND FOOD CHEMIS TRY http://pubs.acs.org/iournals/iaf- cau/index.html. 4. NATURE, 430, 686-689 (05 August 2004); doi:10.1038/nature02789Nature AOP, published online 14 July 2004. 5. AMERICAN CHEMICAL SOCIETY 228TH NATIONAL MEETING, Philadelphia, Aug. 22-26, 2004. News release, Ameri- can Chemical Society. 6. SYSTEMATIC IDENTIFICATION AND CHARACTERIZATION OF ANTHOCYANINS by HPLC-ESI-MS/MS in Common Foods in the United States: Fruits and Berries, Wu, X.; Prior, R. L.; Journal of Agricultural and Food Chemistry; (Article); 2005; 53(7); 2589-2599. 001; 10.1021/jf048068b. 7. Nicholas V. Perricone. The Perricone Prescription and The Wrinkle Cure: Unlock the Power of Cosmeceuticals for Supple, Youthful Skin. 2000. 8. Joseph, J.A, Shukitt-Hale B., Denisova, N.A Bielinski D., Martin, A, McEwen, J.J., and Bickford, P.c. "reversal of Age-Related Declines in the Neuronal Signal Transduction, Cognitive, and Motor Behavioral Deficits with Blueberry, Spinach, or Strawberry Dietary Supplementation," Journal of Neuroscience, September 15, 1999, Vol. 19, No. 18. pp. 8114-8121.

The three fruit juices-of which, noni plays the predominant role, work together in synergy

Posted By: Amira Havas

Thought for the Moment


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